The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion

DOI

10.2991/assehr.k.200331.138How to use a DOI?

Keywords

convenience, self-efficacy, emotion, consumption experience, m-commerce, utilitarian, hedonic

Abstract

This research aims to analyze the effect of convenience and self-efficacy on the consumption experience, including the mediating effect of emotion. Data used in this study are primary data obtained by questionnaires of 300 respondents. The sample collection techniques use purposive sampling. Validity and reliability are used for the instrument tests and structural equation modelling (SEM) is used for hypothesis testing. The result shows that there are positive effects of convenience and self-efficacy on the consumption experience, and emotion can have a positive mediation effect.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Darra Pradita Hidayat
AU  - Hardika Widi Satria
PY  - 2020
DA  - 2020/04/03
TI  - The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion
BT  - Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)
PB  - Atlantis Press
SP  - 162
EP  - 171
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.138
DO  - 10.2991/assehr.k.200331.138
ID  - Hidayat2020
ER  -