Evaluation of the Competitiveness of China’s Liquor Enterprise Based on Factor Analysis Method

DOI

10.2991/iea-15.2015.153How to use a DOI?

Keywords

factor analysis; competitiveness evaluation; the liquor enterprise

Abstract

In 2011, the output of liquor industry in our country is nearly four hundred billion RMB yuan and the market scale is nearly two hundred billion RMB yuan. The main reason for the liquor-making industry to develop is that the increasing of people's incomes has led to the escalating of consumption. At the same time, the development of liquor industry has changed so much. For example, the internal industrial structure has changed and the low-end market of liquor industry has begun to decline. On the contrary, the scale of high-end liquor market has made a spurt of progress. With the increase of Liquor market scale and the changes of internal structure, a large number of liquor enterprises have come to the fore. Lu Zhou Lao Jiao, Yanghe River Shares, Shui Jing Fang, and some other liquor enterprises have developed to be the new forces that can compete against the old overlord of the liquor market such as Gui Zhou Mao Tai and Wu Liang Ye. But at the same time, with the market scale becoming stable gradually, the intense competition in the liquor industry will heat up. The old overlord such as Mou Tai and Wu Liang Ye will actively seize the new market on the basis of stabilizing the current market. And the new forces such as Lu Zhou Lao Jiao and the Yanghe River Shares will also inevitably try to seize the new market for its own development. So the serious competition cannot be avoided. If the liquor enterprise wants to survive in the fierce competition, it must own enough competitiveness. Improving their own competitiveness is the main task for the liquor enterprises to do now. This paper has used factor analysis method to evaluate the competitiveness of the ten well-known liquor enterprises. And it has analyzed the scale index, the effectiveness index and growth index of these enterprises which reflect the competitiveness of enterprises by using statistical software SPSS. Finally, we got the ranking of the two principal component and overall competitiveness, and then made in-depth analysis of the main factors that affect the competitiveness of these liquor companies in order to provide some ideas for improving the competitiveness of liquor enterprises.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yao Jie
AU  - Liu Tongqiang
PY  - 2015/09
DA  - 2015/09
TI  - Evaluation of the Competitiveness of China’s Liquor Enterprise Based on Factor Analysis Method
BT  - Proceedings of the AASRI International Conference on Industrial Electronics and Applications (2015)
PB  - Atlantis Press
SP  - 618
EP  - 621
SN  - 2352-5401
UR  - https://doi.org/10.2991/iea-15.2015.153
DO  - 10.2991/iea-15.2015.153
ID  - Jie2015/09
ER  -