Explore the Opportunities and Challenges of Marketing in the Era of Big Data

DOI

10.2991/ieesasm-17.2018.47How to use a DOI?

Keywords

big data; opportunity; challenge; marketing

Abstract

since the reform and opening up, China's economy with the social development and progress has made great leap forward, the continuous upgrading of science and technology plays a very important role in the development. In today's information age, the development of Internet technology has been very mature, has become an integral part of people's lives. With the people's dependence on Internet consumption, the use of big data has been quietly integrated into the various fields of marketing, but also by the widespread concern of enterprises. The arrival of the big data era provides enterprises with more and more valuable information resources. This paper focuses on the opportunities and challenges in the market marketing era of big data, and in search of the road for the enterprise in the era of big data to find more and more valuable resources, enhance the market competitiveness, create a good economic benefits.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jing Zhang
PY  - 2018/01
DA  - 2018/01
TI  - Explore the Opportunities and Challenges of Marketing in the Era of Big Data
BT  - Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017)
PB  - Atlantis Press
SP  - 231
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-17.2018.47
DO  - 10.2991/ieesasm-17.2018.47
ID  - Zhang2018/01
ER  -