Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability

DOI

10.2991/iemb-14.2014.17How to use a DOI?

Keywords

Marketing ability, Evaluation index system, Quantitative analysis

Abstract

The enterprise’s marketing ability is critical for the survival of enterprises in the complex competition environment. At present, the theory focuses on the qualitative analysis of marketing ability, based on the logical framework of marketing ability, this paper constructs the evaluation index system of the marketing ability, in order to make quantitative analysis on the marketing ability. Because this system is comprehensive, systematical, and easy to operate, the evaluation index system is practical and significant for improving the evaluation level of marketing ability of all industries.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shang Qingyun
PY  - 2014/09
DA  - 2014/09
TI  - Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability
BT  - Proceedings of the 2014 Conference on Informatisation in Education, Management and Business
PB  - Atlantis Press
SP  - 59
EP  - 63
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-14.2014.17
DO  - 10.2991/iemb-14.2014.17
ID  - Qingyun2014/09
ER  -