Proceedings of the 2014 Conference on Informatisation in Education, Management and Business

Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability

Authors
Shang Qingyun
Corresponding Author
Shang Qingyun
Available Online September 2014.
DOI
https://doi.org/10.2991/iemb-14.2014.17How to use a DOI?
Keywords
Marketing ability, Evaluation index system, Quantitative analysis
Abstract
The enterprise’s marketing ability is critical for the survival of enterprises in the complex competition environment. At present, the theory focuses on the qualitative analysis of marketing ability, based on the logical framework of marketing ability, this paper constructs the evaluation index system of the marketing ability, in order to make quantitative analysis on the marketing ability. Because this system is comprehensive, systematical, and easy to operate, the evaluation index system is practical and significant for improving the evaluation level of marketing ability of all industries.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2014
ISBN
978-94-62520-26-4
DOI
https://doi.org/10.2991/iemb-14.2014.17How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Shang Qingyun
PY  - 2014/09
DA  - 2014/09
TI  - Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability
BT  - 2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/iemb-14.2014.17
DO  - https://doi.org/10.2991/iemb-14.2014.17
ID  - Qingyun2014/09
ER  -