Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling
- 10.2991/iemb-14.2014.45How to use a DOI?
- hot spring tourism industry; cultural creative industry; coupling strategy;
Hot spring tourism has become a fashionable leisure tourism mode in China, and hot spring tourism culture is the core experience content. This paper first introduces the domestic hot spring tourism and cultural creative development, and then analyzes the cultivation status and existing problems of Xianning hot spring tourism industry and cultural creative industry. Finally, it proposes the countermeasures and suggestions of Xianning tourism industry and cultural creative industry coupling, namely, hot spring tourism culture brand strategy, product diversity, product difference and cultural industry.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Degang PY - 2014/09 DA - 2014/09 TI - Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling BT - Proceedings of the 2014 Conference on Informatisation in Education, Management and Business PB - Atlantis Press SP - 152 EP - 154 SN - 2352-5398 UR - https://doi.org/10.2991/iemb-14.2014.45 DO - 10.2991/iemb-14.2014.45 ID - Degang2014/09 ER -