Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling

DOI

10.2991/iemb-14.2014.45How to use a DOI?

Keywords

hot spring tourism industry; cultural creative industry; coupling strategy;

Abstract

Hot spring tourism has become a fashionable leisure tourism mode in China, and hot spring tourism culture is the core experience content. This paper first introduces the domestic hot spring tourism and cultural creative development, and then analyzes the cultivation status and existing problems of Xianning hot spring tourism industry and cultural creative industry. Finally, it proposes the countermeasures and suggestions of Xianning tourism industry and cultural creative industry coupling, namely, hot spring tourism culture brand strategy, product diversity, product difference and cultural industry.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chen Degang
PY  - 2014/09
DA  - 2014/09
TI  - Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling
BT  - Proceedings of the 2014 Conference on Informatisation in Education, Management and Business
PB  - Atlantis Press
SP  - 152
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-14.2014.45
DO  - 10.2991/iemb-14.2014.45
ID  - Degang2014/09
ER  -