Proceedings of the 2014 Conference on Informatisation in Education, Management and Business

Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling

Authors
Chen Degang
Corresponding Author
Chen Degang
Available Online September 2014.
DOI
https://doi.org/10.2991/iemb-14.2014.45How to use a DOI?
Keywords
hot spring tourism industry; cultural creative industry; coupling strategy;
Abstract
Hot spring tourism has become a fashionable leisure tourism mode in China, and hot spring tourism culture is the core experience content. This paper first introduces the domestic hot spring tourism and cultural creative development, and then analyzes the cultivation status and existing problems of Xianning hot spring tourism industry and cultural creative industry. Finally, it proposes the countermeasures and suggestions of Xianning tourism industry and cultural creative industry coupling, namely, hot spring tourism culture brand strategy, product diversity, product difference and cultural industry.
Open Access
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Proceedings
2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2014
ISBN
978-94-62520-26-4
DOI
https://doi.org/10.2991/iemb-14.2014.45How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Degang
PY  - 2014/09
DA  - 2014/09
TI  - Study on Xianning Hot Spring Tourism Industry and Cultural Creative Industry Coupling
BT  - 2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/iemb-14.2014.45
DO  - https://doi.org/10.2991/iemb-14.2014.45
ID  - Degang2014/09
ER  -