Brand Value Co-creation and Brand Performance

DOI

10.2991/iemss-17.2017.151How to use a DOI?

Keywords

Brand Information Display; Quality of Service Experience; Perception of the Brand Value; Brand Performance.

Abstract

The purpose of this paper is to explore the brand value co-creation, and test mediating effect of quality of service experience and the moderation effect of perception of the brand value on the relationship between brand information display and brand performance. In order to exam the model we defined, SEM and SPSS are used to analyze the data collected from the sample of 400 customers on the Chinese mainland. Results demonstrate that brand information display can affect brand performance through mediator of quality of service experience. In addition, perception of the brand value moderating impacts brand information display and brand performance, and also plays moderation effect between perception of the brand value and brand performance. This paper demonstrates the internal relationship between brand value co-creation on the basis of characteristics and offers ways for organizations to improve organizational performance.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - WenJian Zheng
AU  - Zhihua Lian
PY  - 2017/04
DA  - 2017/04
TI  - Brand Value Co-creation and Brand Performance
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 775
EP  - 781
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.151
DO  - 10.2991/iemss-17.2017.151
ID  - Zheng2017/04
ER  -