The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website
Daizhong He, DingLi Gao
Available Online April 2017.
- https://doi.org/10.2991/iemss-17.2017.213How to use a DOI?
- network group shopping; network group shopping website; service quality; promotion strategy
- The rise of network group shopping in 2010 has made a vigorous development trend, which not only achieved good marketing performance, but also changed people's consumption patterns. This paper studies the influencing factors of consumers' network group shopping and the effective strategies to improve the service quality of group shopping websites based on the factors that affect the network group shopping.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Daizhong He AU - DingLi Gao PY - 2017/04 DA - 2017/04 TI - The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website BT - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017) PB - Atlantis Press SP - 1141 EP - 1146 SN - 2352-5428 UR - https://doi.org/10.2991/iemss-17.2017.213 DO - https://doi.org/10.2991/iemss-17.2017.213 ID - He2017/04 ER -