Research on the Linguistic Features of English Advertisements

DOI

10.2991/iemss-17.2017.228How to use a DOI?

Keywords

English; advertising; language features

Abstract

Now, the media industry has been vigorously developed in the basic universal access of the computer. Advertising is a form of information dissemination of goods. In order to present the exact product information to the public in a short time, ad copy planning is critical. In ad copy planning, advertising language composition is particularly important. Today English advertising is abound, the analysis of the language characteristics of English advertising is the foundation of planning a good English advertising copy. This paper explores the linguistic features of English advertisements from the aspects of vocabulary, grammar and rhetoric.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lizhu Ni
PY  - 2017/04
DA  - 2017/04
TI  - Research on the Linguistic Features of English Advertisements
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1234
EP  - 1238
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.228
DO  - 10.2991/iemss-17.2017.228
ID  - Ni2017/04
ER  -