Research on Enterprise Brand Innovation based on Strategic Marketing
Yi Yang, Long Cheng, Rui Zhang
Available Online April 2017.
- https://doi.org/10.2991/iemss-17.2017.279How to use a DOI?
- Strategic marketing, Brand Innovation, Enterprise Finance
- Brand strategic marketing, as the name suggests, is the enterprise to create, use and maintenance of the brand as the core, in the analysis of their own conditions and the external environment on the basis of the designated enterprise overall action plan. The success of the brand depends on the organic integration of the diversified business elements of the enterprise. From the strategic point of view, this system integration includes four aspects: the product and the market level of the battalion (Capital) level, business system and cultural level of the camps of integration and the organic integration between the above three levels. New 21 century, the new marketing environment, Chinese enterprises should be when its brand Multi-faceted strategic adjustment.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yi Yang AU - Long Cheng AU - Rui Zhang PY - 2017/04 DA - 2017/04 TI - Research on Enterprise Brand Innovation based on Strategic Marketing BT - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017) PB - Atlantis Press SP - 1524 EP - 1529 SN - 2352-5428 UR - https://doi.org/10.2991/iemss-17.2017.279 DO - https://doi.org/10.2991/iemss-17.2017.279 ID - Yang2017/04 ER -