The Impact of Risk Attitude on the Network Purchasing Decision
Authors
Xiaolin Zhu
Corresponding Author
Xiaolin Zhu
Available Online January 2016.
- DOI
- 10.2991/ifmeita-16.2016.50How to use a DOI?
- Keywords
- Risk attitude, Network purchasing decision, Risk seeking, Risk reversion.
- Abstract
Three hundred university students were randomly selected as participants. In order to explore that whether different risk attitude have effect on the network purchasing decision. They were conducted a questionnaire survey including risk attitude and network purchasing decision. The result reflects that: the personal risk attitude significantly influenced the network purchasing decision.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaolin Zhu PY - 2016/01 DA - 2016/01 TI - The Impact of Risk Attitude on the Network Purchasing Decision BT - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application PB - Atlantis Press SP - 263 EP - 267 SN - 2352-5398 UR - https://doi.org/10.2991/ifmeita-16.2016.50 DO - 10.2991/ifmeita-16.2016.50 ID - Zhu2016/01 ER -