Analysis and innovative research of Automobile marketing model

DOI

10.2991/ifmeita-16.2016.158How to use a DOI?

Keywords

car market; marketing model; analysis of current situation;innovation

Abstract

As the car market structure change and increased competition.Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model .

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Tao-Ping Yan
PY  - 2016/01
DA  - 2016/01
TI  - Analysis and innovative research of Automobile marketing model
BT  - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
PB  - Atlantis Press
SP  - 853
EP  - 856
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-16.2016.158
DO  - 10.2991/ifmeita-16.2016.158
ID  - Yan2016/01
ER  -