Millennial Response Watched YouTube of Beauty
- 10.2991/assehr.k.201201.046How to use a DOI?
- YouTube, YouTubers, Beauty, Millennials
In the YouTube channel, Beauty activities are divided into two main activities namely decorative, and Beauty treatments including hair, face, body, hands, and feet. The influence of YouTubers as content creators is important for the channel’s presence and increasing viewership and or subscriber. On the other hand, Beauty YouTubers as an economic activity agency are trying to increase sales of Beauty products and services through the YouTube Beauty channel. This research is qualitative and uses the Netnography approach. Online community in this study aged 15 to 22 years. The combination of data retrieval using Google Form, interview, Forum of Discussion Group (FGD) to get deeper answers from respondents and analysis of YouTube Beauty treatment video content from 6 special ethnic groups of Java Island. YouTuber’s work does not just look technically good on a smartphone screen. YouTubers’ expertise in exposing the advantages and weaknesses of Beauty products or services is perceived to have an impact on economic activity. The results of the adolescent feedback show a variety of behaviors and purchasing power capabilities of adolescent Beauty products or services.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jenny Sista Siregar AU - Lilis Jubaedah AU - Siti Gomo Attas PY - 2020 DA - 2020/12/03 TI - Millennial Response Watched YouTube of Beauty BT - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020) PB - Atlantis Press SP - 259 EP - 263 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201201.046 DO - 10.2991/assehr.k.201201.046 ID - Siregar2020 ER -