Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)

Millennial Response Watched YouTube of Beauty

Authors
Jenny Sista Siregar, Lilis Jubaedah, Siti Gomo Attas
Corresponding Author
Jenny Sista Siregar
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201201.046How to use a DOI?
Keywords
YouTube, YouTubers, Beauty, Millennials
Abstract

In the YouTube channel, Beauty activities are divided into two main activities namely decorative, and Beauty treatments including hair, face, body, hands, and feet. The influence of YouTubers as content creators is important for the channel’s presence and increasing viewership and or subscriber. On the other hand, Beauty YouTubers as an economic activity agency are trying to increase sales of Beauty products and services through the YouTube Beauty channel. This research is qualitative and uses the Netnography approach. Online community in this study aged 15 to 22 years. The combination of data retrieval using Google Form, interview, Forum of Discussion Group (FGD) to get deeper answers from respondents and analysis of YouTube Beauty treatment video content from 6 special ethnic groups of Java Island. YouTuber’s work does not just look technically good on a smartphone screen. YouTubers’ expertise in exposing the advantages and weaknesses of Beauty products or services is perceived to have an impact on economic activity. The results of the adolescent feedback show a variety of behaviors and purchasing power capabilities of adolescent Beauty products or services.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
978-94-6239-285-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201201.046How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jenny Sista Siregar
AU  - Lilis Jubaedah
AU  - Siti Gomo Attas
PY  - 2020
DA  - 2020/12/03
TI  - Millennial Response Watched YouTube of Beauty
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 259
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.046
DO  - https://doi.org/10.2991/assehr.k.201201.046
ID  - Siregar2020
ER  -