Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact

DOI

10.2991/assehr.k.201201.233How to use a DOI?

Keywords

team games tournaments, direct teaching, learning motivation, learning outcomes

Abstract

This training and mentoring program is carried out to empower SME entrepreneurs Bojonegoro is expected to design and make practical and attractive MSMs product flyers which are then marketed through the marketplace in online media. Optimization of online marketing as a result of COVID 19 which limits the movement, place, and time of the SMEs in marketing their products. The solution offered is training and mentoring for SMEs in the city of Bojonegoro to take part in online flyer training. With this training activity, it is expected that SMEs can master the material to make, flyers, so that the promotion of SMEs products can reach more broadly and practically as a COVID 19 impact solution that limits the place, time, and mobility of product marketing. Approach methods offered to solve problems faced at partner SMEs are with the model in service-learning 1 (providing training in designing and making SMEs product flyers), on the job learning (independent training activities and mentoring), and in service-learning 2 (SMEs participants) presenting the results of making flyers and promoting to the marketplace). The training involved 25 SMEs in Bojonegoro City. The result achieved is that all trainees can create flyers and promote SMEs products to various market places online.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sukma Perdana Prasetya
AU  - Ketut Prasetyo
AU  - Nuansa Bayu Segara
PY  - 2020
DA  - 2020/12/03
TI  - Training on Making Flyers for Optimizing SMEs Product Marketing due to COVID 19 Impact
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 1378
EP  - 1381
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.233
DO  - 10.2991/assehr.k.201201.233
ID  - Prasetya2020
ER  -