Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)

Hybridity in Constructing Indonesian Muslimah’s Identity in Digital Space

Authors
Deny Efita Nur Rakhmawati, Habiba Al Umami, Dwi C. Kartiko
Corresponding Author
Deny Efita Nur Rakhmawati
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201201.114How to use a DOI?
Keywords
Hybridity, Identity, Hijab, Muslimah, Instagram
Abstract

Hijab nowadays has functioned more than just a religious practice but also as a fashion statement. As the globalization grows, the spread of western culture is also unavoidable. The growth of hijab as religious practice and as a fashion statement has combined both cultural and religious value. This study aims to analyze hybridity as represented in several Indonesian Muslim fashion designers’ photos in the digital space. This study, thus, employs a descriptive qualitative research design. Data of the study are collected purposively by comprising pictures, captions, and comments on their Instagram accounts. Then, the data are analyzed using qualitative content analysis methodology by utilizing appraisal theory. The study results reveal that hybridity exists between Islamic culture and other cultures in wearing hijab and clothes on Indonesian Muslim fashion designers’ Instagram. Moreover, the cultural hybridity dominated by western culture is highly appraised by the designers’ followers. The reflection of cultural hybridity and its appraisal show that Indonesian young Muslim women also negotiate several religious identities. The negotiation affirms their identity as a religious and modest urban Muslim at the same time.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
978-94-6239-285-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201201.114How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Deny Efita Nur Rakhmawati
AU  - Habiba Al Umami
AU  - Dwi C. Kartiko
PY  - 2020
DA  - 2020/12/03
TI  - Hybridity in Constructing Indonesian Muslimah’s Identity in Digital Space
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 663
EP  - 670
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.114
DO  - https://doi.org/10.2991/assehr.k.201201.114
ID  - Rakhmawati2020
ER  -