Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)

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“Batik Ciprat” Branding Development by Rumah Kinasih Difable

Authors
Muh Ariffudin Islam1, *, Anam Miftakhul Huda2, Vinda Maya Setianingrum2, Puspita Sari Sukardani2, Gilang Gusti Aji2
1Visual Communication Design, Universitas Negeri Surabaya, Surabaya, Indonesia
2Communication Science, Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: muhariffudin@unesa.ac.id
Corresponding Author
Muh Ariffudin Islam
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211223.156How to use a DOI?
Keywords
Branding Development; Batik Ciprat; Disable Community
Abstract

The Bhakti Kinasih Mandiri Foundation better known as Batik Ciprat Rumah Kinasih invites different abilities communities to create batik with splashing technique. As a small industry Batik Kinasih have produced various kind of batik, as well as the high demand from the domestic and international market. Thus, the aim of this research is to figure out how to optimize the branding of Batik Ciprat Rumah Kinasih, as a form of Less Contact Economy (LCE) implementation and support autonomous economic productivity. The method is Research and Development, implied in Forum Group Discussion (FGD), workshop, designing branding materials, and management as well. As the results prototypes, there are three main branding utilities like logo, packaging, and visual graphics recommendation.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
10.2991/assehr.k.211223.156
ISSN
2352-5398
DOI
10.2991/assehr.k.211223.156How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Muh Ariffudin Islam
AU  - Anam Miftakhul Huda
AU  - Vinda Maya Setianingrum
AU  - Puspita Sari Sukardani
AU  - Gilang Gusti Aji
PY  - 2021
DA  - 2021/12/24
TI  - “Batik Ciprat” Branding Development by Rumah Kinasih Difable
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
PB  - Atlantis Press
SP  - 905
EP  - 909
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211223.156
DO  - 10.2991/assehr.k.211223.156
ID  - Islam2021
ER  -