Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)

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Media Consumption Patterns to Get English Learning Information in Tiktok

Authors
Herma Retno Prabayanti1, *, Yahya Romadoni2, Yanuarita Kusuma3
1Doctoral Student, Education Management, Universitas Negeri Surabaya
2Independent researcher
3Communication Science, Faculty of Economics and Communication Bina Nusantara University
*Corresponding author. Email: hermaprabayanti@unesa.ac.id
Corresponding Author
Herma Retno Prabayanti
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211223.148How to use a DOI?
Keywords
TikTok; Media Consumption Patterns; Generation Z; Learning methods
Abstract

Social media has a significant role in the life of an individual, because it can create two-way or more interaction and communication in different places. The social media that are often used and also follow the development of trends in social media applications. TikTok is one of the most popular social media applications in Indonesia. The factor of the COVID-19 pandemic outbreak that spreads throughout the world makes distance learning still implemented in Indonesia until 2021. Students can study not only from formal schools, but also from social media networks. TikTok is here to answer the needs of these students in the era of the COVID-19 pandemic. Educational content creators take advantage of this facility to create more interesting and educational videos for Generation Z to watch. Based on the TikTok Data Report in 2019, videos with the topic of language education ranked second in the Top 5 most popular knowledge category. Based on these facts, language learning plays an important role in the distribution of educational videos on TikTok. By using correlational quantitative methods, researchers can find out the relationship between consumption patterns of high school students in Surabaya. It is known that there is a positive relationship between high school students’ TikTok media consumption patterns that lead to motivation to learn. This means that it can be input for other educational fields who want to use Tiktok as a learning medium in order to improve the quality of video content uploaded later.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
10.2991/assehr.k.211223.148
ISSN
2352-5398
DOI
10.2991/assehr.k.211223.148How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Herma Retno Prabayanti
AU  - Yahya Romadoni
AU  - Yanuarita Kusuma
PY  - 2021
DA  - 2021/12/24
TI  - Media Consumption Patterns to Get English Learning Information in Tiktok
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
PB  - Atlantis Press
SP  - 857
EP  - 863
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211223.148
DO  - 10.2991/assehr.k.211223.148
ID  - Prabayanti2021
ER  -