Diversification of Patterned Batik Products (Nyanggit Motif) in Clothing as an Alternative to the Competitiveness of Small and Medium Batik Enterprises

DOI

10.2991/978-2-38476-008-4_140How to use a DOI?

Keywords

Diversification; Patterned batik cloth; Competitiveness; Madura batik industry

Abstract

Batik is an Indonesian cultural heritage that has become worldwide and has now become an industry and is generally in the form of Small and Medium Enterprises. One of the batik industries in Indonesia is on the island of Madura which has a wealth of cultural sites in the form of batik cloth, precisely in Pamekasan Regency. The Madura batik industry currently doing various ways to develop its business, one of which is by diversifying patterned batik products. The diversification of patterned batik products has the objectives of (1) finding the composition of patterned batik motifs that match the design on batik fabrics, especially for women’s clothing, and (2) producing patterned batik fabric products according to fashion designs with Madurese motifs that are ready to be commercialized. The batik pattern design process can use Double Diamond which is a holistic approach to the design process divided into 4 phases, namely, discover, define, develop and deliver. The resulting product is in the form of batik cloth product innovations that match the desired design pattern so that consumers have many choices of tastes and savings in fabric materials to reduce production costs.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Urip Wahyuningsih
AU  - Indarti Indarti
AU  - Yulistiana Yulistiana
AU  - Fadilah Indira Sari
AU  - Laylisa Salsabillah
AU  - Yuni Zhaafira Fatmawati
PY  - 2023
DA  - 2023/03/19
TI  - Diversification of Patterned Batik Products (Nyanggit Motif) in Clothing as an Alternative to the Competitiveness of Small and Medium Batik Enterprises
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 1309
EP  - 1317
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_140
DO  - 10.2991/978-2-38476-008-4_140
ID  - Wahyuningsih2023
ER  -