Clover Traders and Economic Geographic Perspective in Surabaya Area

DOI

10.2991/978-2-38476-008-4_39How to use a DOI?

Keywords

adaptation strategy; clover traders; economic geography perspective

Abstract

This study aims to identify the existential strategies implemented by clover traders as actors in the informal culinary sector in the city of Surabaya. This study focuses on clover basket coping strategies from the perspective of economic geography. The method used is a qualitative descriptive research method with an ethnographic approach. The subjects of this research are clover traders from the city of Surabaya. Data was collected through observation and in-depth interviews. The research location is in the city of Surabaya as the center and origin of the clover culinary business. Based on the results of the study, the data obtained indicate that the existing strategy in marketing clover culinary apart from being sold directly in the traditional way, also uses social media (online). From the results of the study it was found that this strategy can work as expected, possibly increasing sales and customers. However, by using social media, the Semanggi business fund needs to have an impact on reducing business capital due to purchasing devices online, as well as making attractive packaging to attract more customers. From this description, it can be said that the strategy of using social media is more attractive to buyers because it is simpler and more convenient. However, the weakness is that not all clover traders can take advantage of this online media due to limited knowledge, capacity and costs. This is where the role of competent agencies, such as the Office of Cooperatives and Small and Medium Industries (UMKM) comes in. Very much needed, especially those related to training and company capital in using information technology so that products from small industries clover can survive, and have a positive impact on the economy.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rindawati
AU  - Ita Mardiani Zain
AU  - Mawar Setya Ningrum
PY  - 2023
DA  - 2023/03/19
TI  - Clover Traders and Economic Geographic Perspective in Surabaya Area
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 345
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_39
DO  - 10.2991/978-2-38476-008-4_39
ID  - 2023
ER  -