Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)

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Improvement of Tourism Branding in Jember Regency

Authors
Anam Miftakhul Huda1, *, Puspita Sari Sukardani1, Tsuroyya1, Danang Tandyonomanu1, Awang Dharmawan1
1Communication Department, Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: anamhuda@unesa.ac.id
Corresponding Author
Anam Miftakhul Huda
Available Online 19 March 2023.
DOI
10.2991/978-2-38476-008-4_33How to use a DOI?
Keywords
Village Tourism; Branding; Tourism Object
Abstract

Sidomulyo Village is a Village Tour in Silo District, Jember Regency which has many natural tourism objects. The main problems faced by partners are (1) as a village that has many tourism objects, Sidomulyo Village does not yet have a branding for the Village Tourism, (2) some tourism objects in Sidomulyo Village are less explored by tourists. Therefore, in this activity, partners will provide workshops related to improving the branding of Sidomulyo Village Tourism. Then the service team will hold a video branding to boost the popularity of tourism objects in Sidomulyo Village. The implementation of this community service program includes several stages, namely the planning, implementation, and evaluation stages. The results of this PKM activity, namely the service activity was successfully carried out by getting a good response from the people of Sidomulyo Village where residents said that the training that had been carried out was very beneficial for them. During the service process, the people who were present actively participated in providing responses according to the material presented by the PKM team. Starting from material related to village excellence, strengthening branding and training in making photos and videos.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2023
ISBN
10.2991/978-2-38476-008-4_33
ISSN
2352-5398
DOI
10.2991/978-2-38476-008-4_33How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anam Miftakhul Huda
AU  - Puspita Sari Sukardani
AU  - Tsuroyya
AU  - Danang Tandyonomanu
AU  - Awang Dharmawan
PY  - 2023
DA  - 2023/03/19
TI  - Improvement of Tourism Branding in Jember Regency
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 286
EP  - 292
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_33
DO  - 10.2991/978-2-38476-008-4_33
ID  - Huda2023
ER  -