Integrating Design Thinking Process and Service Learning Project into Packaging Design Lesson Plan at Vocational Graphic Design Study Program

DOI

10.2991/978-2-38476-152-4_87How to use a DOI?

Keywords

Design Thinking; Service-Learning; Packaging Design; Design Education; Graphic Designing

Abstract

The Packaging Design course provides mastery of the basic concepts of packaging design that combines material application, design aesthetics, and brand marketing. The course examines and trains packaging design techniques and develops them by considering marketing strategies for legal, environmental and global issues with a survey and problem-solving approach. The role of design as problem solving cannot be separated from the de- signer's ability in the design thinking process. The design thinking process is a problem-solving method that focuses on the user. Design thinking has the ability to develop innovative ideas which center on consumer needs. On the other hand, as a vocational study program graphic design, the courses must be able to be practical and implementable. Therefore, the Service-Learning project is suitable to be used in the packaging design course. All the projects are based on the needs of the Small Medium Enterprises (SMEs). The article is to describe the teaching plan of a packaging design course that blends design thinking process as a creative method and Service- Learning as community-based project. This teaching plan will be implemented and will be written as further research.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Asidigisianti S. Patria
AU  - Martadi Martadi
AU  - Nova Kristiana
AU  - Nanda N. Anggalih
PY  - 2023
DA  - 2023/12/19
TI  - Integrating Design Thinking Process and Service Learning Project into Packaging Design Lesson Plan at Vocational Graphic Design Study Program
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 900
EP  - 909
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_87
DO  - 10.2991/978-2-38476-152-4_87
ID  - Patria2023
ER  -