Indonesia, as any other Asian countries within the past decade has been made aware that creative and cultural industries is monumental in strengthening and enhancing economic development. Indonesia specifically, experienced the ‘demographic surplus’ that is the population predominated by the working force from 20-40 years old. Such generation that usually being called ‘the Millenials’ were growing up with internet, digital media and networking sites. This generation produces, promotes and consumes digital media, and not suprisingly, uses digital technologies and all sorts of social media networking to work and leisure.

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