Proceedings of the 2nd International Media Conference 2019 (IMC 2019)

Utilization of UI / UX Design as a Concrete Step in Products Marketing to Break the Middlemen / Wholesaler System at Klampar Batik SMEs (Case Study of CV Bintang Abadi Batik SMEs in Klampar Village)

Authors
Aryo Bayu Wibisono, Aphief Tri Artanto, Heru Subiyantoro, Miftakul Priyambodo
Corresponding Author
Aryo Bayu Wibisono
Available Online 31 March 2020.
DOI
10.2991/assehr.k.200325.004How to use a DOI?
Keywords
UI / UX design, marketing, Klampar Village, CV Bintang Abadi, Klampar Batik
Abstract

Batik SMEs Centre of Klampar is a region that produces written batik in Pamekasan Regency which has been passed down from generation to generation. The Pamekasan Regency Government supports the development of Pamekasan Batik through programs initiated by the Pamekasan Regency Government. However, Batik SMEs in Klampar cannot go independently, although being fully supported by the government. This is caused by several factors, one of which is the existence of a middleman or called an intermediary. Therefore, this research needs to designed an applicative and modern marketing system to break the middleman chain of distribution that already have influence in several Klampar Batik SMEs. To break the flow, the UI / UX design system that is integrated with supporting media is being chosen. This research method uses a qualitative approach with interview and observation techniques in the field. The approach in designing the UI / UX designs of Klampar Batik SMEs will take a sampling at CV Bintang Abadi as a case study of making synergycal designs. The location of this research is in Klampar Village, Proppo District, Pamekasan Regency (Madura Island).

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 March 2020
ISBN
10.2991/assehr.k.200325.004
ISSN
2352-5398
DOI
10.2991/assehr.k.200325.004How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Aryo Bayu Wibisono
AU  - Aphief Tri Artanto
AU  - Heru Subiyantoro
AU  - Miftakul Priyambodo
PY  - 2020
DA  - 2020/03/31
TI  - Utilization of UI / UX Design as a Concrete Step in Products Marketing to Break the Middlemen / Wholesaler System at Klampar Batik SMEs (Case Study of CV Bintang Abadi Batik SMEs in Klampar Village)
BT  - Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
PB  - Atlantis Press
SP  - 29
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200325.004
DO  - 10.2991/assehr.k.200325.004
ID  - Wibisono2020
ER  -