Instagram and Millennial Generation: #Explorebanyuwangi Analysis
- DOI
- 10.2991/assehr.k.200325.016How to use a DOI?
- Keywords
- e-Promotion, Instagram, millennial, #explorebanyuwangi
- Abstract
One of the unique things of the millennial generation, they allocate more income for travel rather than buying houses, branded goods (fashion), gadgets. The size of the income does not put the desire of millennials to travel any less. e-Promotion is promotional activities through the internet or especially social media that will influence the purchase decision of products and services. The cost needed to carry out advertisements and promotions on the internet and social media is very affordable. This effectiveness is certainly influenced by travel agents from small to large scale to do promotions. Instagram is used as a media platform that provides education and information on many things, including traveling. Instagram features visualizations of various tourist destinations. Millennials and Banyuwangi can collaborate to maximize this potential through the #explorebanyuwangi tagline on Instagram. The author then purpose formulation of the problem; (1) How about #explorebanyuwangi content on Instagram? (2) What are the millennial generation’s preferences for traveling info on #explorebanyuwangi? There are three data collection methods used by researchers (1) Online Survey, (2) Social media observation, literature review & literature study. The results of the study showed 364 thousand hashtag #explorebanyuwangi in the form of photos and videos. Millennials who see #explorebanyuwangi post-claim want (40.3%) and eager (9.7%) to visit Banyuwangi’s natural attractions.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Heidy Arviani AU - Ghassani Shabrina Prasetyo AU - Vicky Virgiawan Walgunadi PY - 2020 DA - 2020/03/31 TI - Instagram and Millennial Generation: #Explorebanyuwangi Analysis BT - Proceedings of the 2nd International Media Conference 2019 (IMC 2019) PB - Atlantis Press SP - 180 EP - 192 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200325.016 DO - 10.2991/assehr.k.200325.016 ID - Arviani2020 ER -