Crisis Management and Communication: Sriwijaya Air Sj182 Crash Flight

DOI

10.2991/assehr.k.220705.007How to use a DOI?

Keywords

crisis management; crisis communication; sriwijaya air; public relations

Abstract

Sriwijaya Air has been the talk of the public related to the missing of SJ182 Boeing 737-524 after four minutes taking off around Kepulauan Seribu from Jakarta-Pontianak. This incident put Sriwijaya Air in a crisis due to bad reputation which should be anticipated by the company’s public relations through proper crisis management. However, the public relations of the company were never present in speaking up to the media during this crisis. Moreover, the Director of Sriwijaya Air only appeared to public few times, while the role of CEO in such situation is essential. Whereas social media enable fast and effective communication which can be used for effective marketing, public relations activities, as well as an efficient communication platform in crisis management. This qualitative study was conducted using case study to describe the crisis management carried out by Sriwijaya Air’s public relation based on the Situational Crisis Communication Theory (SCCT). The results show that Sriwijaya Air’s public relations had carried out the three stages of crisis management well. However, the response given by them to the crisis was quite slow.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Miftha Pratiwi
AU  - Farisha Sestri Musdalifah
AU  - Muchammad Yustian Yusa
AU  - Annisa Rahmawati
PY  - 2022
DA  - 2022/07/13
TI  - Crisis Management and Communication: Sriwijaya Air Sj182 Crash Flight
BT  - Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
PB  - Atlantis Press
SP  - 73
EP  - 81
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220705.007
DO  - 10.2991/assehr.k.220705.007
ID  - Pratiwi2022
ER  -