Differences in Campaign Strategy Between “Indonesian Work” and “Indonesia Adil Makmur” Via Twitter in The 2019 Election

Rossi Maunofa Widayat; Achmad Nurmandi; Yeni Rosilawati; Haedar Nashir; Hasse Jubba; Tawakkal Baharuddin

doi:10.2991/assehr.k.220705.008

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Differences in Campaign Strategy Between “Indonesian Work” and “Indonesia Adil Makmur” Via Twitter in The 2019 Election

Authors

Rossi Maunofa Widayat¹, Achmad Nurmandi², Yeni Rosilawati³, Haedar Nashir⁴, Hasse Jubba⁵, Tawakkal Baharuddin⁶

¹⁶Program of Political Islam of Universitas Muhammadiyah Yogyakarta,3Department of Government Science of3Universitas Muhammadiyah Mataram, and Bale Democracy institution of NTB, Indonesia

²³⁴⁵Program of Political Science of Universitas Muhammadiyah Yogyakarta, Indonesia

Coressponding author’s Email: widayatrossi@gmail.com

Corresponding Author

Rossi Maunofa Widayat

Available Online 13 July 2022.

DOI: 10.2991/assehr.k.220705.008 How to use a DOI?
Keywords: Twitter; political parties; campaign strategy; news (Tweet); election
Abstract: Social media as a popular media is currently being used by political parties in maximizing political campaign strategies. Since the 2014 and 2019 elections, the use of social media Twitter has become one of the most influential platforms in building or manipulating public opinion. The opinion that is built aims to mobilize public support during the campaign period. This study analyzes the strategy of political party news campaigns in the 2019 election. The data source comes from Twitter social media and is analyzed with a qualitative content approach. The unit of analysis is Tweets posted from January to April 2019 by political party accounts. The analysis tool used utilizes Nvivo 12Plus Software. The results of this study indicate that the news strategy of the “Indonesia Work” coalition is closely related to the success of the Joko Widodo government’s program, while the news strategy of the “Indonesia Adil Makmur” coalition tends to highlight the failure of the Jokowi government. This study also found a typology based on political campaign strategies and packaging for the issues used.
Copyright: © 2022 The Authors. Published by Atlantis Press SARL.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 13 July 2022
ISBN: 10.2991/assehr.k.220705.008
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220705.008 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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ris enw bib

TY  - CONF
AU  - Rossi Maunofa Widayat
AU  - Achmad Nurmandi
AU  - Yeni Rosilawati
AU  - Haedar Nashir
AU  - Hasse Jubba
AU  - Tawakkal Baharuddin
PY  - 2022
DA  - 2022/07/13
TI  - Differences in Campaign Strategy Between “Indonesian Work” and “Indonesia Adil Makmur” Via Twitter in The 2019 Election
BT  - Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
PB  - Atlantis Press
SP  - 82
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220705.008
DO  - 10.2991/assehr.k.220705.008
ID  - Widayat2022
ER  -

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