Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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Augmented Reality for XYZ Perfume Brand: Enhancing Promotional Experiences through User-Centered Design

Authors
Yana Erlyana1, *, Jessica Avelia Setiawan1, Nathanael Reinhart Saputra1
1Visual Communication Design, Universitas Bunda Mulia, Jakarta, Indonesia
*Corresponding author. Email: yerlyana@bundamulia.ac.id
Corresponding Author
Yana Erlyana
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_9How to use a DOI?
Keywords
Augmented Reality; User-Centered Design; Promotion; Brand
Abstract

Current technological developments affect various aspects of life, including the marketing strategy of a product. As digital marketing becomes increasingly immersive and innovative, consumers continue to be captivated and experience things differently. One of the local perfumes, let’s call it XYZ perfume, is attempting to use augmented reality (AR) in the development of their perfume promotion to create an interactive and personalised experience. Using a user-centered design (UCD) approach, this study explains the formation of the media. The results of the study indicate that using promotional cards integrated with augmented reality to create a new experience and maintain brand consistency is effective. The findings contribute to knowledge regarding the effective use of augmented reality in the promotional media segment of XYZ perfume and offer new insights for other brands in the same product category regarding the use of digital technology to engage their target audience.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
10.2991/978-2-38476-136-4_9
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_9How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yana Erlyana
AU  - Jessica Avelia Setiawan
AU  - Nathanael Reinhart Saputra
PY  - 2023
DA  - 2023/11/06
TI  - Augmented Reality for XYZ Perfume Brand: Enhancing Promotional Experiences through User-Centered Design
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 87
EP  - 97
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_9
DO  - 10.2991/978-2-38476-136-4_9
ID  - Erlyana2023
ER  -