Health Services Communication Strategy in Tarutung Hospital During the Covid-19 Pandemic

DOI

10.2991/978-2-494069-07-7_52How to use a DOI?

Keywords

Communication Strategy; Patient Satisfaction; Covid-19

Abstract

This research was motivated by the rise of the corona virus in Indonesia which resulted in changes in health services in various hospitals. This of course makes communication used in health services very important for the survival of a company engaged in services. This study aims to find out how the communication strategy used by the Tarutung Regional General Hospital is and how the satisfaction of inpatients during the Covid-19 pandemic at RSUD Tarutung. The author uses a qualitative descriptive research method, namely interviews and observations using a purposive sampling technique of informant withdraw. In this study, the theory that the author uses is the theory of community communication strategy by Alo Liliwery (Implementation, support, and integration) and the theory of patient satisfaction. The results of this study show that Tarutung Hospital uses a community communication strategy, namely Tarutung Hospital has determined programs and activities, set goals, recognizes the audience and develops messages to the community, provides training to hospital staff who keep as carriers or disseminators of messages, integrates through organizational communication, and communication support through social media, billboards, banners and posters as a medium in conveying messages to patients and visitors. As for patient satisfaction, it was concluded that patients were satisfied in terms of direct evidence/physical facilities, responsiveness and care but in terms of responsiveness not all patients were satisfied.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nina Siti Salmaniah Siregar
AU  - Nadra Ideyani Vita
AU  - Esra Lauren Hutabarat
PY  - 2022
DA  - 2022/11/15
TI  - Health Services Communication Strategy in Tarutung Hospital During the Covid-19 Pandemic
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 466
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_52
DO  - 10.2991/978-2-494069-07-7_52
ID  - Siregar2022
ER  -