Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)

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Towards Smart Tourism Development in City Branding Era in Indonesia

Authors
Forina Lestari1, *, Melasutra Md Dali2, Norbani Che-Ha3
1Urban and Regional Planning Department, Indonesian Institute of Technology, Tangerang Selatan, Banten, Indonesia
2Department of Urban and Regional Planning, Faculty of Built Environment, University of Malaya, Selangor, Malaysia
3Department of Management, Faculty of Business and Economics, University of Malaya, Selangor, Malaysia
*Corresponding author. Email: forina.lestari@iti.ac.id
Corresponding Author
Forina Lestari
Available Online 15 November 2022.
DOI
10.2991/978-2-494069-07-7_27How to use a DOI?
Keywords
Smart Tourism; City Branding; Indonesia
Abstract

The advancement of technology recently urges city branding practitioners to implement smart tourism. In short, smart tourism refers to the usage of the latest information technology to support the tourism sector’s development. Enhancing the capability of utilizing the “Internet of Things” is deemed pivotal in tourism development. It makes things easier for tourists, but it can also widen potential markets for the tourism sector. This study aims to explore the extent of smart tourism development in Indonesia. It is done through content analysis of available literature, mainly focused upon a single city case study. By summarizing these kinds of literature using a comparative technique, this study finds that most Indonesian cities still use mobile applications. Other than this, there are many indicators in smart tourism yet to be achieved, such as smart vehicle scheduling, crowd handling, Intelligent-Guide System, travel safety protection. This study uses three dimensions in evaluating smart tourism: technology, people, and institutional dimensions. This study found some challenges, such as human resources’ capabilities in using technology and funding limitations. Suggestions to overcome these challenges and improve smart tourism implementation are proposed, such as collaboration between the private sector and the government to enhance technology’s service quality and target specific potential customers using social media.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 November 2022
ISBN
10.2991/978-2-494069-07-7_27
ISSN
2352-5398
DOI
10.2991/978-2-494069-07-7_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Forina Lestari
AU  - Melasutra Md Dali
AU  - Norbani Che-Ha
PY  - 2022
DA  - 2022/11/15
TI  - Towards Smart Tourism Development in City Branding Era in Indonesia
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 218
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_27
DO  - 10.2991/978-2-494069-07-7_27
ID  - Lestari2022
ER  -