Proceedings of the International Conference on Sustainable Economics and Finance in the Digital Business Transformation (INCOSEF 2025)

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Application of the O2O Model to Strengthen Agricultural Supply Chain Linkages in Cooperatives in An Giang Province

Authors
Nguyen Van Thanh1, *, Mai Thi Ngoc Phuong1
1Ba Ria – Vung Tau University, Vung Tau Ward, Ho Chi Minh City, Vietnam
*Corresponding author. Email: thanhnv01@bvu.edu.vn
Corresponding Author
Nguyen Van Thanh
Available Online 6 April 2026.
DOI
10.2991/978-94-6239-624-1_32How to use a DOI?
Keywords
supply chain linkage; agricultural cooperatives; Online-to-Offline; traceability; digital transformation
Abstract

This study evaluates the current status of supply chain linkage in agricultural cooperatives in An Giang province and analyzes the potential application of the Online-to-Offline business model to enhance the effectiveness of supply chain linkages. Based on surveys and data collection from cooperatives, farmers, distribution enterprises, and supporting service providers, the research analyzes the levels of vertical and horizontal linkages within the local agricultural supply chain. Quantitative analysis methods are employed to assess the impacts of key factors in the Online-to-Offline model, including traceability, logistics efficiency, and customer interaction, on supply chain linkage performance. The findings reveal that several cooperatives have begun adopting digital platforms for order management, online payment, and product traceability, thereby improving transparency and market connectivity. The study confirms the potential for scaling up the Online-to-Offline model in the agricultural sector and proposes policy recommendations to support cooperatives in digital transformation, strengthen supply chain linkages, and build a sustainable digital ecosystem in Viet Nam.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Economics and Finance in the Digital Business Transformation (INCOSEF 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
6 April 2026
ISBN
978-94-6239-624-1
ISSN
2352-5428
DOI
10.2991/978-94-6239-624-1_32How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nguyen Van Thanh
AU  - Mai Thi Ngoc Phuong
PY  - 2026
DA  - 2026/04/06
TI  - Application of the O2O Model to Strengthen Agricultural Supply Chain Linkages in Cooperatives in An Giang Province
BT  - Proceedings of the International Conference on Sustainable Economics and Finance in the Digital Business Transformation (INCOSEF 2025)
PB  - Atlantis Press
SP  - 428
EP  - 440
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-624-1_32
DO  - 10.2991/978-94-6239-624-1_32
ID  - VanThanh2026
ER  -