All the articles in this proceedings volume were presented at INCOSEF2025 on 20th and 21st December 2025 in Ho Chi Minh City, Vietnam. These articles have been peer-reviewed by the members of the Program Committee and approved by the Editor-in-Chief, who affirms that this document accurately describes...

This study investigates how innovation culture and transformational leadership affect organizational performance in Vietnam’s real estate sector. Building on the resource-based view and dynamic capabilities, an integrated model linking organizational resources, technological capabilities, innovation...

Exploration of the persistent gap between digital transformation investments and improved sales performance in retail enterprises, especially in developing markets like Soc Trang, Vietnam, is still insufficiently researched. This research argues that the customer orientation will be the primary intervening...

This study examines the relationship between firms’ environmental, social and governance performance and their disclosure of digital transformation in annual reports. Using a panel of 79 non-financial firms listed on the Australian Securities Exchange from 2014 to 2024, we construct a text-based digital...

As sustainability continues to influence people’s propensity to travel and the competitive landscape of the hospitality industry, serviced apartments are gaining attention as an emerging alternative to traditional hotels — offering a balance of economic efficiency, social engagement, and environmental...

Digital transformation has emerged as a critical driver of organizational agility for SMEs in the post-pandemic era, yet the measurement of agility and its predictors remains underexplored at scale. This study addresses this gap by leveraging a comprehensive, cross-national dataset of 491,636 SME technology...

The global agenda toward sustainable development encourages Islamic countries to balance economic growth with environmental preservation. This study aims to analyze the impact of Islamic finance, renewable energy, technological innovation, and environmental policies on green economic growth in selected...

This study looks at how to use Artificial Intelligence (AI) with Blockchain technology to make supply chains more open, efficient, and ethical as more people want businesses to be more environmentally friendly. The study reveals that AI can help with data management, predictive analytics, and decision-making,...

We test whether ensemble machine-learning models can pro-duce economically meaningful forecasts for daily S&P 500 returns over January 2000–May 2024 (6,266 trading days; CRSP). Eight technical predictors are engineered to capture momentum and volatility structure. A Random Forest (200 trees) and...

An efficient use of water is crucial in farming sustainability, in areas that have limited water. Fixed schedules or manual judgment, which is the basis of the traditional irrigation systems, usually lead to an over-or under-irrigation that influences the yields and waste resources. This paper suggests...

Social media influencers play a huge role when it comes to a business’ marketing and PR strategy. However, with the large variety and volume of influencers and posts, it can be difficult for businesses to identify content themes and audience interest in social media posts, making it difficult for them...

This study explores the use of digital simulation-based tasks within a Content-Based Instruction (CBI) framework for teaching English to nutrition students at a public university in Indonesia. Employing a qualitative case study design, the study involved first-year undergraduate nutrition students enrolled...

The integration of artificial intelligence (AI) and business analytics (BA) into Accounting Information Systems (AIS) marks a shift from passive data processing to intelligent decision support. This study conducts a systematic literature review of 57 peer-reviewed articles published between 2016 and...

This study explores how Evolutionary Machine Learning (EML), an adaptive optimization approach within artificial intelligence, can drive the transition toward net-zero construction and sustainable business performance. Drawing on Ecological Modernization Theory, Adaptive Structuration Theory, and the...

The integration of artificial intelligence (AI) into hospitality and tourism has accelerated digital transformation, reshaping how organizations innovate, deliver services, and co-create experiences. Despite growing scholarly attention, research on AI’s role in hospitality service encounters remains...

Vietnam is the world’s second-largest coffee producer, yet smallholder farmers in the Central Highlands remain highly exposed to price volatility and information asymmetries in domestic farm-gate markets. This paper proposes an integrated framework that links time-series forecasting with fairnessoriented...

This study proposes a comprehensive conceptual framework examining the relationships among Ability-Motivation-Opportunity (AMO) factors, AI-enabled time management mechanisms, and employee performance in AI-augmented workplaces. Despite extensive literature on traditional time management and AI adoption,...

Agricultural sustainability faces mounting challenges from climate change, soil degradation, and the growing demand for food production. Crop rotation has long been recognized as an effective practice for enhancing soil fertility, mitigating pest infestations, and boosting yields. However, traditional...

Algorithmic trading has transformed financial markets by automating execution and optimising portfolio management, but the integration of artificial intelligence (AI) has extended this transformation by enabling autonomous strategy generation, dynamic stress testing, and personalised wealth management....

In a world increasingly defined by overconsumption and digital immersion, artificial intelligence companions, such as Replika and ChatGPT’s friend mode, are transforming how individuals forge connections, make purchasing decisions, and embrace sustainable practices. This study investigates the potential...

This study examines the post-adoption effects of Construction 4.0 (C4.0) technologies on the sustainable performance of Vietnamese construction firms. Drawing on the Diffusion of Innovation and Socio-technical Systems theories, survey data from 215 firms in Vietnam’s Mekong Delta were analyzed using...

This study examines the impact of Construction 4.0 (C4.0) technologies on the sustainable performance of construction firms in Vietnam, with a particular focus on the post-adoption phase. Rapid urbanisation in developing economies has intensified sustainability challenges within the construction sector,...

This paper explores gamification in HRM through a marketing and consumer behavior lens, positioning employees as internal consumers. It integrates motivational theories with consumer behavior principles to explain how gamification supports recruitment, learning, engagement, and retention. While gamification...

The rapid development of artificial intelligence (AI) exposes structural deficiencies in global data protection frameworks, creating urgent needs for regulatory evolution. This paper examines the regulatory divergence between the European Union’s integrated AI governance system and Vietnam’s evolving...

This study investigates the psychological and contextual factors shaping Vietnamese university students’ intention to participate in international internship programs. The study is based on the Theory of Planned Behavior (TPB) framework, incorporating antecedents of financial burden, policy support,...

This research investigates the complex relationship between social capital and the entrepreneurial intentions of economics students in Ho Chi Minh City, a context increasingly defined by the pervasive influence of digital transformation. As digital shifts fundamentally alter how social networks are formed,...

Human is witnessing economic fluctuations, geopolitical tensions and trade wars. This makes the disruption of the global supply chain more prolonged and severe. Therefore, businesses need to find new solutions for their supply chain, more safe and sustainable. Strengthening collaboration is one of the...

This study examines the critical success factors influencing the implementation of smart food safety management systems (SFSMS) and their effects on firm economic performance. Grounded in the Resource-Based View and Stakeholder Theory, it analyzes how internal and external factors shape SFSMS adoption...

Achieving the Sustainable Development Goals (SDGs) poses a distinct challenge for large companies, especially concerning Goal 13 on climate change mitigation. One of the key challenges in meeting this goal is addressing Scope 3 emissions, which make up more than 90% of corporate emissions. However, dealing...

This study investigates the role of Supply Chain Quality Management 4.0 (SCQM4.0), the integration of Industry 4.0 technologies with supply chain and quality management practices to enhance economic, environmental, and social sustainability. Focusing on Vietnam’s garment industry, the research provides...

Export-oriented garment supply chains in emerging economies face intensifying sustainability-related supply chain risks (SSCRs) spanning economic shocks, social and labour compliance pressure, and environmental scrutiny. Global buyers and regulators simultaneously demand reliability, transparency, and...

This study evaluates the current status of supply chain linkage in agricultural cooperatives in An Giang province and analyzes the potential application of the Online-to-Offline business model to enhance the effectiveness of supply chain linkages. Based on surveys and data collection from cooperatives,...

This review aims to explore latent themes in existing publications related to human-centricity, digital transformation, sustainability, and risk management within the logistics and supply chain industry. The analysis is based on a dataset of 133 full-text articles sourced from two well-known scholarly...

This study investigates the influence of the digital economy on green growth across 39 Asian countries during the period 2010 to 2022. By employing panel data techniques and estimating Ordinary Least Squares, Fixed Effects, and Random Effects models, the analysis identifies the Random Effects specification...

This study examines the determinants of Islamic fintech adoption intention in Indonesia by incorporating three main antecedents: sharia compliance, transparency, and security as well as the mediating roles of trust and perceived value. Using a survey method, data from 214 respondents were analyzed through SEM-PLS....

Rural tourism destinations face the critical challenge of balancing economic development, environmental preservation, and cultural authenticity. While substantial research has examined sustainable tourism practices, limited attention has been devoted to understanding how tourists perceive sustainability...

The long-standing economic disparities between the Global North and South testify to the inadequacy and inequity of our present global economic governance (GEG) system. Since the 1940s, the United States and major economies of the North had dominated the international economic order. These powerful northern...

Doi Moi reforms have balanced rapid economic growth with an “energy paradox” of increasing emissions and energy scarcity. This research evaluates the Power Development Plan 8 (PDP8) framework's ability to achieve Net Zero by 2050 while sustaining a 7% GDP growth rate. Employing a quantitative design...

The rapid growth of social commerce platforms such as Shopee, Lazada, and TikTok Shop has transformed consumer decision-making, yet the psychological mechanisms driving sustainable repurchase remain underexplored. Previous studies show that the Fear of Missing Out (FOMO) encourages impulsive purchases...

This study explores the role of export strategies in overcoming the middle-income trap, focusing on the experiences of Asian economies that have successfully transitioned to high-income status. Using a comparative analysis of seven countries - Japan, South Korea, Malaysia, the Philippines, China, Indonesia,...

In the era of booming sustainable digital transformation, organizations’ approach must bridge the gap between internal and external marketing to drive sustainable brand development. This study adopts a human-centered perspective to analyze how internal marketing (IM) practices enhance employee engagement...

Purpose: This paper investigates how digital leadership (DL) enables sustainable human resource management (SHRM) and, in turn, improves organizational performance (OP) in emerging Asian enterprises. It aims to provide mixed-method, cross-country evidence on the DL–SHRM–OP pathway. ...