Can Serviced Apartments Become The Next Green Disruptor in Hospitality? An Empirical Study in Nha Trang, Vietnam

DOI

10.2991/978-94-6239-624-1_5How to use a DOI?

Keywords

Serviced apartments; Sustainable hospitality; Green practices; Green accommodations; Traveler behavior; Sustainable tourism

Abstract

As sustainability continues to influence people’s propensity to travel and the competitive landscape of the hospitality industry, serviced apartments are gaining attention as an emerging alternative to traditional hotels — offering a balance of economic efficiency, social engagement, and environmental responsibility. Yet, little area of research interests addresses why travelers choose these lodging options, especially in emerging destinations where longer stays are becoming more common. This study applies the Theory of Planned Behavior (TPB) to explore how perceptions of sustainability practices in serviced apartments influence travelers’ attitudes, subjective norms, perceived behavioral control, and ultimately their intention and actual decision to stay in serviced apartments during extended visits to Nha Trang, Vietnam. The authors propose a framework that links perceptions of green practices — such as energy-saving systems, local community partnerships, and value-for-money benefits — to the psychological drivers of visitors’ behavior. Based on data collected from 312 travelers, regression results show that these sustainable efforts conducted via environmental, social, and economic practices significantly improve attitudes, strengthen social influence, and boost perceived control, all of which increase intention and booking behavior towards serviced apartments. By demonstrating how sustainability can become a decisive factor in accommodation choice, the study offers practical insights for lodging operators aiming to position serviced apartments as credible green alternatives to hotels. It also extends the application of TPB in sustainable tourism by showing how travelers’ values translate into concrete decisions in a real-world context.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ha Hoang Phan
AU  - Linh Hoang Nguyen
AU  - Hanh My Thi Pho
PY  - 2026
DA  - 2026/04/06
TI  - Can Serviced Apartments Become The Next Green Disruptor in Hospitality? An Empirical Study in Nha Trang, Vietnam
BT  - Proceedings of the International Conference on Sustainable Economics and Finance in the Digital Business Transformation (INCOSEF 2025)
PB  - Atlantis Press
SP  - 48
EP  - 64
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-624-1_5
DO  - 10.2991/978-94-6239-624-1_5
ID  - Phan2026
ER  -