Ambiguity and inconsistency of investor buying behavior

DOI

10.2991/insyma-19.2019.11How to use a DOI?

Keywords

emotions, customer attitudes, individual investors, customer behavior, household finance

Abstract

This study aims to examine the effect of Investor's "baper (highly sensitive)" character on purchasing behavior in Indonesia. This study used a quantitative approach with respondents who have “baper” character and never invested in IDX shares. The data source used was primary data by spreading the questionnaire. Respondents in this study were 200 people. This research applied the Partial Least Square model using smartpls 3 software to test the inner model and outer model. The results show that the investors who are "ambiguous" and “inconsistent” and gaining a profit of shares experienced positive emotions and have a significant positive impact on customer (investor) satisfaction, with preference over competition and word of mouth. While investors who are ambiguous and suffer losses of shares experienced negative emotions mediated by regret and disappointment. Negative emotions had a significant negative effect on customer satisfaction, behavioral loyalty, attitudinal loyalty, preference over competition, and word of mouth. Then, negative emotion had a significant positive effect on complaining.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ferdinandus Yohanes Nugraha Sutrisno
AU  - Putu Anom Mahadwartha
PY  - 2019/03
DA  - 2019/03
TI  - Ambiguity and inconsistency of investor buying behavior
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 40
EP  - 43
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.11
DO  - 10.2991/insyma-19.2019.11
ID  - Sutrisno2019/03
ER  -