Proceedings of the 16th International Symposium on Management (INSYMA 2019)

The effect of e-mass customization in the dimension of consumer’s perceived value on satisfaction and loyalty of luxury brand consumers in Indonesia

Authors
Gregorius Kevin Soesilo, Dudi Anandya, Ms. Indarini
Corresponding Author
Dudi Anandya
Available Online March 2019.
DOI
https://doi.org/10.2991/insyma-19.2019.33How to use a DOI?
Keywords
consumer's perceived value, satisfaction, loyalty, customization, luxury brands
Abstract
This study aims to analyze the effect of dimensions of Consumer's Perceived Value on Satisfaction and Loyalty of luxury brand consumers in Indonesia. This research data processing used Structural Equation Modeling (SEM) with Statistical Package for Social Sciences program (SPSS) version 18 and LISREL 8.70. The sampling technique used non-probability sampling. Data were obtained online from respondents who meet the specified population characteristics. The number of samples used in this study was 160 female respondents in Indonesia. The results of this study indicate the influence of utilitarian value and self-expressive value which has a negative and insignificant impact on the satisfaction of luxury brand consumers in Indonesia. Hedonic value, social value, and creative achievement value had a positive and significant influence on the satisfaction of luxury brand consumers in Indonesia and satisfaction had a positive impact on consumer loyalty in luxury handbag brands in Indonesia.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
16th International Symposium on Management (INSYMA 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-694-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/insyma-19.2019.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gregorius Kevin Soesilo
AU  - Dudi Anandya
AU  - Ms. Indarini
PY  - 2019/03
DA  - 2019/03
TI  - The effect of e-mass customization in the dimension of consumer’s perceived value on satisfaction and loyalty of luxury brand consumers in Indonesia
BT  - 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.33
DO  - https://doi.org/10.2991/insyma-19.2019.33
ID  - Soesilo2019/03
ER  -