Proceedings of the 16th International Symposium on Management (INSYMA 2019)

Analysis of Arsenal FC debit card in Bank Muamalat Indonesia

Authors
Sugeng Hariadi, Dea Switani Juniar, Irzameingindra Putri Radjamin
Corresponding Author
Sugeng Hariadi
Available Online March 2019.
DOI
10.2991/insyma-19.2019.38How to use a DOI?
Keywords
consumer behavior, brand of product, sharia bank
Abstract

Football is considered one of the most popular sports in the world. As a result, a reputable football club is deliberated to be a promising partner as it has many fans. Today, football is widely used by companies as the brand of products, including the financial sector in Indonesia. Several well-known clubs have partnered with banks in Indonesia to attract customers. Primary data was obtained from direct interviews with bank customers with a qualitative approach and triangulation method. The selected respondents were customers of Bank Muamalat Indonesia. The analysis shows that there is a great influence on the Arsenal Football Club as a brand in the behavior of customers in choosing football club-themed products. This research was conducted to increase attentiveness in sharia banking products in order to compete with conventional banking products.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 16th International Symposium on Management (INSYMA 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-694-5
ISSN
2352-5398
DOI
10.2991/insyma-19.2019.38How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sugeng Hariadi
AU  - Dea Switani Juniar
AU  - Irzameingindra Putri Radjamin
PY  - 2019/03
DA  - 2019/03
TI  - Analysis of Arsenal FC debit card in Bank Muamalat Indonesia
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 148
EP  - 151
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.38
DO  - 10.2991/insyma-19.2019.38
ID  - Hariadi2019/03
ER  -