Proceedings of the 16th International Symposium on Management (INSYMA 2019)

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The impact of interactivity of electronic word of mouth, e-quality of the website, decision support satisfaction on customer loyalty of Mataharimall.com

Authors
Yunita Corazon Aqino Pioh, Innocentius Bernarto
Corresponding Author
Yunita Corazon Aqino Pioh
Available Online March 2019.
DOI
10.2991/insyma-19.2019.40How to use a DOI?
Keywords
interactivity of EWOM, e-quality of the website, decision support satisfaction, e-loyalty
Abstract

Nowadays, companies are required to act swiftly, being decisive and accurate in running the business as well as making decisions to face the growing competition in the business environment that moves dynamically and filled with uncertainty. The purpose of this study is to analyze and test the positive effect of the interactivity of E-wom system on decision support satisfaction, the interactivity of e-wom towards e- quality of the website, e-quality of the website on decision support satisfaction and its impact on e- loyalty. Data were collected using a questionnaire. Convenience sampling was applied. Samples were collected from 400 respondents. Statistical analysis was conducted using the approach of Partial Least Square - Structural Equation Modeling (PLS-SEM). This study shows that the interactivity of E-wom system had a positive effect on e-quality of the website and on decision support satisfaction. Then, e- quality of the website had a positive effect on decision support satisfaction. Finally, decision support satisfaction had a positive effect on e-loyalty.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 16th International Symposium on Management (INSYMA 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
10.2991/insyma-19.2019.40
ISSN
2352-5398
DOI
10.2991/insyma-19.2019.40How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yunita Corazon Aqino Pioh
AU  - Innocentius Bernarto
PY  - 2019/03
DA  - 2019/03
TI  - The impact of interactivity of electronic word of mouth, e-quality of the website, decision support satisfaction on customer loyalty of Mataharimall.com
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 155
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.40
DO  - 10.2991/insyma-19.2019.40
ID  - Pioh2019/03
ER  -