The effect of gastronomy and destination attractiveness on satisfaction and behavior intention in traditional cuisines in Yogyakarta
- 10.2991/insyma-19.2019.51How to use a DOI?
- gastronomy, destination attractiveness, satisfaction, behavior intention
The study aims to provide an integrated model to explain the effect of gastronomy and destination attractiveness on tourist behavior. The survey was conducted in Yogyakarta with the target of domestic tourist respondents. Analysis of Structural Equation Modeling (SEM) was used to test the hypothesis of the proposed model. The results of the study show that gastronomy attractiveness affects destination attractiveness and satisfaction. While destination attractiveness does not affect satisfaction and satisfaction affects behavior intention.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Siti Rahayu PY - 2019/03 DA - 2019/03 TI - The effect of gastronomy and destination attractiveness on satisfaction and behavior intention in traditional cuisines in Yogyakarta BT - Proceedings of the 16th International Symposium on Management (INSYMA 2019) PB - Atlantis Press SP - 198 EP - 201 SN - 2352-5398 UR - https://doi.org/10.2991/insyma-19.2019.51 DO - 10.2991/insyma-19.2019.51 ID - Rahayu2019/03 ER -