Proceedings of the 17 th International Symposium on Management (INSYMA 2020)

Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media

Authors
P.A. Kusumawardhany, I.M.B. Dwiarta
Corresponding Author
P.A. Kusumawardhany
Available Online 31 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200127.013How to use a DOI?
Keywords
Millennial generation, digitalization, entrepreneurial intention, personal attitude, educational support
Abstract
Millennial generation is closely related to the Industrial Revolution 4.0 that pays digitalization and automation in all aspects of human life. The number of digital technology-startups has emerged as a challenge for millennials to adapt and be able to use digitalization appropriately to be creative and competitive. Therefore, many factors can affect entrepreneurial intention. This study aims to determine the impact of personal attitude, educational support, and social media on the entrepreneurial intention of university students as the millennial generation. The model was tested on 150 university students in Indonesia. Data were analyzed by the Partial Least Squares (PLS) using Smart PLS 3.0. The result of this study concluded that personal attitude, educational support, and social media had a positive impact on entrepreneurial intention. There are useful implications and recommendations for policymakers and educators that are crucial in developing innovative and entrepreneurial human capital.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
31 January 2020
ISBN
978-94-6252-892-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200127.013How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - P.A. Kusumawardhany
AU  - I.M.B. Dwiarta
PY  - 2020
DA  - 2020/01/31
TI  - Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 63
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.013
DO  - https://doi.org/10.2991/aebmr.k.200127.013
ID  - Kusumawardhany2020
ER  -