Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media
P.A. Kusumawardhany, I.M.B. Dwiarta
Available Online 31 January 2020.
- https://doi.org/10.2991/aebmr.k.200127.013How to use a DOI?
- Millennial generation, digitalization, entrepreneurial intention, personal attitude, educational support
- Millennial generation is closely related to the Industrial Revolution 4.0 that pays digitalization and automation in all aspects of human life. The number of digital technology-startups has emerged as a challenge for millennials to adapt and be able to use digitalization appropriately to be creative and competitive. Therefore, many factors can affect entrepreneurial intention. This study aims to determine the impact of personal attitude, educational support, and social media on the entrepreneurial intention of university students as the millennial generation. The model was tested on 150 university students in Indonesia. Data were analyzed by the Partial Least Squares (PLS) using Smart PLS 3.0. The result of this study concluded that personal attitude, educational support, and social media had a positive impact on entrepreneurial intention. There are useful implications and recommendations for policymakers and educators that are crucial in developing innovative and entrepreneurial human capital.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - P.A. Kusumawardhany AU - I.M.B. Dwiarta PY - 2020 DA - 2020/01/31 TI - Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 63 EP - 68 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.013 DO - https://doi.org/10.2991/aebmr.k.200127.013 ID - Kusumawardhany2020 ER -