CSR Affecting Business Performance Through the Mediation of Employee Commitment: A Case Study of Banks in Ho Chi Minh City

DOI

10.2991/aebmr.k.200127.076How to use a DOI?

Keywords

Bank, CSR, employee commitment, business performance

Abstract

This research was conducted to determine the impact of CSR on business performance through an intermediary variable that is employee commitment. A survey of 304 employees working in banks in Ho Chi Minh City was conducted. Data collected was processed by Smart PLS software with Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results showed that economic responsibility, legal responsibility, and ethical responsibility affected the employee commitment with β weights of 0.334; 0.168; 0.205. Philanthropic responsibility did not affect employee commitment. Employee commitment affected business performance with β weights of 0.813. This result showed that bank managers should pay more attention to CSR to enhance employee commitment so that they can improve the bank’s performance.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - D.K. Tran
PY  - 2020
DA  - 2020/01/31
TI  - CSR Affecting Business Performance Through the Mediation of Employee Commitment: A Case Study of Banks in Ho Chi Minh City
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 371
EP  - 375
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.076
DO  - 10.2991/aebmr.k.200127.076
ID  - Tran2020
ER  -