Antecedents of Online Information Adoption Behavior: An Empirical Study in Tourism Using Online Travel Agent Services

DOI

10.2991/aebmr.k.200127.077How to use a DOI?

Keywords

E-WOM source credibility, perceived risk, argument quality, information usefulness, information adoption

Abstract

The digitalization has changed the business paradigm, including the tourism industry. Tourists are becoming more familiar with using Online Travel Agent booking and leaving the traditional booking method. This study examined the antecedents of online information adoption behavior in travel booking. Four dimensions, namely source credibility, perceived risk, argument quality, and information usefulness, were analyzed to understand the consequences of tourists’ online information adoption behavior. A total of 200 valid data from the respondents within the age range of 18–60 years old was gathered for this research. The results from SEM-AMOS statistical analysis indicated that three dimensions of e-WOM source credibility had a positive impact on consumer’s perceived risk. Moreover, the perceived risk was also proven to have an impact on the consumer’s argument quality and information usefulness. Furthermore, these two variables had a positive impact on a consumer’s online information adoption.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H.A. Rafi
AU  - R. Roostika
PY  - 2020
DA  - 2020/01/31
TI  - Antecedents of Online Information Adoption Behavior: An Empirical Study in Tourism Using Online Travel Agent Services
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 376
EP  - 382
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.077
DO  - 10.2991/aebmr.k.200127.077
ID  - Rafi2020
ER  -