Perceived Coolness in the Heritage Tourism: A Case Study in PT. Taman Wisata Candi
- DOI
- 10.2991/aebmr.k.200127.078How to use a DOI?
- Keywords
- Perceived coolness, satisfaction, place attachment, destination loyalty
- Abstract
An important strategy to attract tourists to visit a destination is by understanding their emotions and creating differences. The feeling of “cool” has become one of the tourism issues, where traveling is one of the ways to be perceived as “cool”. The advancement of information technology supports the effect of traveling to increase the cool emotional aspect of travelers. This research investigated the perceived coolness of tourist in the heritage tourism destinations. The heritage destination has always been a cool place to visit, and more young generations appreciate the cool aspects of our local cultures. Specifically, this study has analyzed the structural model of antecedents and consequences of perceived coolness. Perceived coolness is translated into three variables (uniqueness, identification, and attractiveness) and three consequences of perceived coolness, namely satisfaction, place attachment, and destination loyalty. This study used 255 valid samples, who had been visiting Prambanan, Borobudur, and Ratu Boko temples. The analysis using AMOS resulted in one antecedent (uniqueness) that did not influence perceived coolness. One consequence, which is destination loyalty, did not influence by perceived coolness.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M.H.F. Ridhani AU - R. Roostika PY - 2020 DA - 2020/01/31 TI - Perceived Coolness in the Heritage Tourism: A Case Study in PT. Taman Wisata Candi BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 383 EP - 389 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.078 DO - 10.2991/aebmr.k.200127.078 ID - Ridhani2020 ER -