Analyzing the Effect of Electronic Word of Mouth (e-WOM) on Attitudes Toward City, City Image, and Intention to Visit Yogyakarta
- https://doi.org/10.2991/aebmr.k.200127.061How to use a DOI?
- e-WOM, attitudes toward city, city image, intention to visit
This study aims to examine the antecedents of intention to visit and its relation to e-WOM, attitudes towards city, and city image. We conducted a structural equation model (SEM) to test the relationship between research variables. An empirical test of the model was reported using data collected from a sample of 150 tourists. The results of this study found that e-WOM had a positive effect on attitudes towards city, city image, and intention to visit Yogyakarta as a destination. This study also discussed the theoretical and implications of research findings.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - S. Muzdalifah AU - S. Rahayu AU - E. Andajani PY - 2020 DA - 2020/01/31 TI - Analyzing the Effect of Electronic Word of Mouth (e-WOM) on Attitudes Toward City, City Image, and Intention to Visit Yogyakarta BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 299 EP - 302 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.061 DO - https://doi.org/10.2991/aebmr.k.200127.061 ID - Muzdalifah2020 ER -