Analyzing the Effect of Electronic Word of Mouth (e-WOM) on Attitudes Toward City, City Image, and Intention to Visit Yogyakarta

DOI

10.2991/aebmr.k.200127.061How to use a DOI?

Keywords

e-WOM, attitudes toward city, city image, intention to visit

Abstract

This study aims to examine the antecedents of intention to visit and its relation to e-WOM, attitudes towards city, and city image. We conducted a structural equation model (SEM) to test the relationship between research variables. An empirical test of the model was reported using data collected from a sample of 150 tourists. The results of this study found that e-WOM had a positive effect on attitudes towards city, city image, and intention to visit Yogyakarta as a destination. This study also discussed the theoretical and implications of research findings.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S. Muzdalifah
AU  - S. Rahayu
AU  - E. Andajani
PY  - 2020
DA  - 2020/01/31
TI  - Analyzing the Effect of Electronic Word of Mouth (e-WOM) on Attitudes Toward City, City Image, and Intention to Visit Yogyakarta
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 299
EP  - 302
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.061
DO  - 10.2991/aebmr.k.200127.061
ID  - Muzdalifah2020
ER  -