Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users

Authors
Elvira Rosa Noor1, Adi P. Tedjakusuma1, *, Veny Megawati1, Jun Kumamoto2
1University of Surabaya, Surabaya, Indonesia
2Toyo Gakuen University, Tokyo, Japan
*Corresponding author. Email: atedjakusuma@staff.ubaya.ac.id
Corresponding Author
Adi P. Tedjakusuma
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_125How to use a DOI?
Keywords
logistics capabilities; purchase attitude; purchase intentions; trust
Abstract

This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
10.2991/978-94-6463-008-4_125
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_125How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Elvira Rosa Noor
AU  - Adi P. Tedjakusuma
AU  - Veny Megawati
AU  - Jun Kumamoto
PY  - 2022
DA  - 2022/12/05
TI  - The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 1007
EP  - 1015
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_125
DO  - 10.2991/978-94-6463-008-4_125
ID  - Noor2022
ER  -