Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Conference name: Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Date: 19-20 May 2022
Location: Surabaya, Indonesia (Offline)

The University of Surabaya, Faculty of Business and Economics, School of Management in collaboration with University of Sumatera Utara, Buana Perjuangan University, invited scholars, practitioners/businessmen, and students to participate in the International Symposium on Management (INSYMA) 19 that was held hybrid on May 19–21, 2022.

The COVID-19 outbreak presents an unprecedented disruption and uncertainty that requires most (if not all) business players to rethink and readjust their strategies and activities. Within the burgeoning industry discussions and research about COVID-19, there is an anonymous call to see and use the pandemic as a transformative opportunity. Therefore, we believe there is much opportunity for research and discussion about recreating the future business in a new normal age.

INSYMA is a scientific event that has been successfully held for 18 years, and in 2022, it entered 19 years of its implementation. INSYMA 19 was the first INSYMA to be held in a hybrid format; the offline event was held in Bali, Indonesia. Bali was chosen as the location of the INSYMA because it is known as Indonesia’s most famous tourist destination, not only for domestic but also for foreign tourists. The suggested topics include financial management, marketing management, entrepreneurship and strategic management, operations management, and human resources management.