Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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The Influence of Customer Experience and Perceived Risk on Online Purchase Intention

Authors
Yolanda Threstia1, Erna Andajani1, *, Juliani Dyah Trisnawati1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: ernajani@staff.ubaya.ac.id
Corresponding Author
Erna Andajani
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_134How to use a DOI?
Keywords
Online customer experience; Perceived risk; Online purchase intention
Abstract

This research aims to analyze and determine the influence of online customer experience and perceived risk on online purchase intentions in e-commerce. This research model used five variables, including online customer experience, product risk, financial risk, privacy risk, and online purchase intention, with seven hypotheses. This type of research is causal research. For data collection, researchers obtained data sources derived from respondents conducted online. This research used a non-probability sampling-purposive sampling method. This study shows that the financial hypothesis of risk and privacy risk has a negative and insignificant effect on online purchase intentions. The online customer experience hypothesis significantly affects the product, financial, and privacy risks. The online customer experience hypothesis has a positive and significant effect on online purchase intentions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
10.2991/978-94-6463-008-4_134
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_134How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yolanda Threstia
AU  - Erna Andajani
AU  - Juliani Dyah Trisnawati
PY  - 2022
DA  - 2022/12/05
TI  - The Influence of Customer Experience and Perceived Risk on Online Purchase Intention
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 1086
EP  - 1093
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_134
DO  - 10.2991/978-94-6463-008-4_134
ID  - Threstia2022
ER  -