Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Domestic Consumption: Relative Product Quality Ethnocentrism, and Domestic Product Belief

Authors
Mohamad Yusak Anshori1, Denis Fidita Karya1, *, Rizki Amalia Elfita1, Laila Alfi Sahrin1, Mira Nirmala Gita1
1Universitas Nahdlatul Ulama, Surabaya, Indonesia
*Corresponding author. Email: denisfk@unusa.ac.id
Corresponding Author
Denis Fidita Karya
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_45How to use a DOI?
Keywords
Domestic consumption; relative product quality; ethnocentrism; domestic product belief
Abstract

The increasing number of cosmetics imports in Indonesia has resulted in the domestic cosmetic industry has to compete with foreign products. This study aims to determine consumer behavior in using local products using cognitive (quality evaluation), normative (social and personal norms relating to the country of origin), and affective (symbolic and emotional values of the country of origin) in shaping consumer preferences. This research is quantitative. Data collection was carried out via a questionnaire distributed to 400 respondents with a population of Indonesian consumers who used cosmetics. The analysis technique used Smart PLS. The results show that relative product quality, domestic product trust, consumer ethnocentrism, and patriotism have a significant effect on domestic consumption. This research also shows that patriotism and conservatism influence consumer ethnocentrism and cosmopolitanism have an inverse influence on consumer ethnocentrism.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
10.2991/978-94-6463-008-4_45
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_45How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mohamad Yusak Anshori
AU  - Denis Fidita Karya
AU  - Rizki Amalia Elfita
AU  - Laila Alfi Sahrin
AU  - Mira Nirmala Gita
PY  - 2022
DA  - 2022/12/05
TI  - Domestic Consumption: Relative Product Quality Ethnocentrism, and Domestic Product Belief
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 349
EP  - 355
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_45
DO  - 10.2991/978-94-6463-008-4_45
ID  - Anshori2022
ER  -