Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Energize and Strengthen Business Foundation for Winning Competition at Aqiqah Firm “Nurul Hayat, Surabaya”

Authors
Johny Rusdiyanto1, *
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: j_rusdiyanto@staff.ubaya.ac.id
Corresponding Author
Johny Rusdiyanto
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_30How to use a DOI?
Keywords
First Keyword; Second Keyword; Third Keyword
Abstract

Nowadays, when the existence of business foundations has not been strong because of the Covid-19 pandemic in all sectors. This will make all firms have to make a hard effort to find all opportunities for winning in the unpredictable business environment competition. Every firm needs solid competitive advantages to strengthen its sustainability in uncertain business competition. In fact, there are technological developments with various forms of innovation which use the internet as the primary tool to realize what customers want, what information they want to know, and new innovation findings that have emerged worldwide. It is believed that business people use technological innovation, especially in advertising company products. This is mainly done through advertising campaigns conducted through websites, web ads, and social networks to increase sales turnover and customer satisfaction and promote the company simultaneously. It is also known that the current competition pattern between companies shows a change closely related to market share. Many companies focus on increasing social networking through social media on the internet with the main motive to offer quality products at reasonable prices by using platforms such as Facebook, Instagram, Twitter, and others. This paper focuses more on discussing the role of business foundations, especially social linking information technology with digital business strategies following existing and relevant theories in carrying out aqiqah “Nurul Hayat,” Surabaya, Indonesia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_30
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_30How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Johny Rusdiyanto
PY  - 2023
DA  - 2023/09/30
TI  - Energize and Strengthen Business Foundation for Winning Competition at Aqiqah Firm “Nurul Hayat, Surabaya”
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 186
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_30
DO  - 10.2991/978-94-6463-244-6_30
ID  - Rusdiyanto2023
ER  -