Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Social Media Influence and Political Activism: A Literature Review and Research Agenda

Authors
Sipnarong Kanchnawongpaisan1, *, Waiphot Kulachai1
1Suan Sunandha Rajabhat University, Bangkok, Thailand
*Corresponding author. Email: S65584944013@ssru.ac.th
Corresponding Author
Sipnarong Kanchnawongpaisan
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_59How to use a DOI?
Keywords
political activism; social media; political motivation; social movements; intention
Abstract

This study aims to examine the influence of social media and political activism. In summary, the researcher found that social media is all around, giving people who can occupy a lot of media space, always has an advantage, especially the dominance of political ideas and decision-making according to the policies of political parties. It also influences youth activism, which is the premise that Friendship-Driven and Interested-Driven online activity fosters political participation. This highlights the political significance of weak ties as embodied in large social networks. In doing so, the study deepened the understanding of how common forms of engagement with social media can influence youth political development and participation in the digital age. Discussions and suggestions were discussed in the latter part of this paper.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_59
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_59How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sipnarong Kanchnawongpaisan
AU  - Waiphot Kulachai
PY  - 2023
DA  - 2023/09/30
TI  - Social Media Influence and Political Activism: A Literature Review and Research Agenda
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 400
EP  - 410
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_59
DO  - 10.2991/978-94-6463-244-6_59
ID  - Kanchnawongpaisan2023
ER  -