The Vaccine as a Major Factor that Improves Indonesians’ Behavioral Intentions to Travel to Natural Destinations During the COVID-19 Pandemic

DOI

10.2991/978-2-494069-73-2_25How to use a DOI?

Keywords

Covid-19 Vaccination; Indonesia; Theory of Planned Behavior (TPB); Natural Tourism Behavioral Intention; Tourist Preference

Abstract

The Covid-19 pandemic, which hit three years ago, has brought many changes to the Indonesian tourism sector. In addition to causing uncertainty, the Covid-19 pandemic is also shifting tourists’ preferences to natural tourist destinations. To increase the enthusiasm for traveling during the Covid-19 pandemic with safety, security, and comfort, the government is implementing mandatory Covid-19 vaccination for tourists before they travel. This study investigates the determinants of natural travel behavioral intentions of Indonesians who have received Covid-19 vaccination. Through the Structural Equation Modelling (SEM) approach, the Theory of Planned Behavior (TPB) was applied to 602 online respondents by testing five correlations that determine the natural travel behavioral intentions. The result showed that all the compiled correlations were significantly evident. Attitudes, subjective norms, and perceived behavioral control substantially shape Indonesians behavioral intentions to travel in nature after receiving the Covid-19 vaccine. Moreover, subjective norms can also change attitudes and perceived behavioral control through the strong influence of colleagues and close friends. The perceived behavioral control over time and finance are the most dynamic and challenging determinants to control during a pandemic out of the three variables forming the behavioral intentions to travel to a nature destination. Implementing a vaccination program to restore a sense of calm when traveling, especially to natural tourist destinations, is the right measure to increase travel behavioral intentions during the Covid-19 pandemic. Policy communication efforts that consider vaccines to increase tourist travel can be continued with this empirical evidence as scientific justification.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Imam Nur Hakim
AU  - Fauziah Eddyono
AU  - Tirana Adisuna
PY  - 2022
DA  - 2022/12/26
TI  - The Vaccine as a Major Factor that Improves Indonesians’ Behavioral Intentions to Travel to Natural Destinations During the COVID-19 Pandemic
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 340
EP  - 360
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_25
DO  - 10.2991/978-2-494069-73-2_25
ID  - Hakim2022
ER  -