Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)

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Online Travel Agencies or Official Website? Airline Pricing Behaviour Comparison

Authors
Nenny Wahyuni1, Kadek Wiweka1, 2, *, Suci Sandi Wachyuni1, 3
1Sahid Polytechnic, South Tangerang, Indonesia
2École Doctorale Sociétés Université Angers Temps, Angers, France
3Postgraduate Tourism Studies Programme, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: kadek.wiweka@etud.univ-angers.fr
Corresponding Author
Kadek Wiweka
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-73-2_27How to use a DOI?
Keywords
domestic; airline; pricing behaviour; online travel agent; official website
Abstract

The objective of this research is to identify and compare the behaviour of airline ticket prices via the distribution channels of Online Travel Agencies (OTA) media and the Official Website. This study employs a time series analysis approach to process time series data in the form of airline ticket prices obtained from online media, including both official websites and Online Travel Agents (OTA). While the data collected is the published price on two Indonesian airlines, namely Garuda Indonesia as a Full-Service Airline (FSA) and Lion Air as a Low-Cost Carrier (LCC), both with flights between Jakarta (CGK) and Surabaya (SUB). This route was chosen since it is the busiest route and airport in the world, not only in Indonesia. Furthermore, these two cities are the busiest cities in Indonesia. Meanwhile, online media (a website) was chosen due to the characteristics of Indonesian consumers, who are the most frequent internet users. According to the findings of this study, there is almost no significant difference in airline fare behaviour in the FSA and LCC categories via both online distribution channels, the official website and OTA. The study's limitation is that it did not test in terms of demand (passengers) and passenger capacity. The researcher hope that this study will serve as a baseline for future research from a wider viewpoint. Furthermore, from a practical standpoint, this research can show the best period for consumers to purchase domestic airline tickets. The most competitive prices are offered by FSA airlines on the third or second day before departure. For low-cost carriers, the best price offers are available 30 to 20 days in advance and 3 to 1 day before departure.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
10.2991/978-2-494069-73-2_27
ISSN
2352-5398
DOI
10.2991/978-2-494069-73-2_27How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nenny Wahyuni
AU  - Kadek Wiweka
AU  - Suci Sandi Wachyuni
PY  - 2022
DA  - 2022/12/26
TI  - Online Travel Agencies or Official Website? Airline Pricing Behaviour Comparison
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 375
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_27
DO  - 10.2991/978-2-494069-73-2_27
ID  - Wahyuni2022
ER  -