Competitiveness of MSME Products in Tourism Sector to Support Lake Toba as a Super Priority Destination

DOI

10.2991/978-2-494069-73-2_28How to use a DOI?

Keywords

MSMEs; competitiveness; local products; super priority destinations

Abstract

This study examines the condition of micro small and medium enterprises (MSMEs) human resources in the tourism sector, the implementation of regulations regarding the encouragement of the use of local products, and the condition of MSME partnerships with large scale businesses in the tourism sector. This study is based on the argument that MSMEs not only offer welfare for the community but also become an attraction for tourist destination. This research was conducted with a descriptive qualitative approach with primary and secondary data collection. Primary data collection was carried out through interviews and observations to MSME actors by adhering to strict health protocols. While secondary data is carried out through the collection of documents related to online and offline research studies. The results of this study indicate that (1) Several MSME actors do not yet have qualified human resources which impacted to limited knowledge of access to finance, markets, and permits. In addition to limited access, product distribution has not been optimal and the competitiveness of MSME products in Lake Toba area is still low; (2) The implementation of government policies through regulations in the regions level has not yet been implemented at the action stage; (3) The partnership between MSMEs and large businesses is still not running, which results in the distribution of MSME products not being optimal, a number of conditions are needed in making an agreement. Collaboration is needed through local government programs, and the willingness of MSME actors to explore local potential, in order to have high quality and competitiveness of MSME product and become a driving force for tourist visits. The awareness of all parties in Lake Toba tourist area requires a driving force to improve the local economic.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Meitolo Hulu
PY  - 2022
DA  - 2022/12/26
TI  - Competitiveness of MSME Products in Tourism Sector to Support Lake Toba as a Super Priority Destination
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 388
EP  - 399
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_28
DO  - 10.2991/978-2-494069-73-2_28
ID  - Hulu2022
ER  -